In 1998, cheap air max introduced a new advertising campaign, launched a new slogan try to substitute for Nike. But the effect is poor. 90 late fall of the Nike brand; Nike is the major's failure to make timely grasp the psychology of a new generation of consumers, demand change. Based on the brand core image unchanged, Nike launched a new series of advertising campaigns, launch new products, sustainable brand vitality, and finally again soon became a favorite of Americans. The development of economic globalization, globalization trend is growing in private enterprises, how to go for your Nike business environment, many private entrepreneurs currently most concerned about the issue.
Qingdao unique geographical position, as well as opening up a significant advantage by Nike Air Max 1 that have been more and more enterprises look, the local enterprise Moonlight first successively occupied the island city's treasured. After Island, counties and private competitors established in the urban areas of the city, yesterday, Nike is also the policy-making headquarters moved to the island from city, Fuzhou Road. Nike is the industry leading enterprise of the group, is one of China's largest enterprises, for many years named China Nike Laurel. At present annual output of more than 5 million pairs of the Nike group, of which exports accounted for more than 40% of total annual sales.
After joining the WTO, in the face of international brand nike air max 90 deluge poured into the Chinese market at the same time, Nike made how to pick up the pace towards the world, Nike entrepreneurs have before us has become a serious challenge. In the most sensitive market information as a guide, with the most advanced science and technology as a means of constantly transforming traditional businesses, is needed to adapt to the global economic challenges, as well as Nike group based in China, to the world's strategic planning. Such interpretation is of the Nike Group Chairman Wang stalk out of the target.
没有评论:
发表评论