In April 1996, as a specialized in producing medium and high-grade cement nike air force enterprise in the securities market. After appearing on the market after several years of development, the company grows into national Nike industrial spoiled, Nike has become famous in international brand. However, due to the Nike industry to enter the threshold is low, the production and operation of the company faced with the growing market pressure. In the development of Nike, it is looking for new profit growth point as the board of directors pining problem. At the beginning of 1998 opportunity finally: authority card market closed.
Although nike air max shoes product market is going well, in the past few years continuous keep more than 50% of the high speed growth, but lack of money can't continue to support enterprise normal operation, distress to take refuge in the Nike hope to be able to be merger by absorption. In 2001, Nike orientation to issue 23.325 million ordinary shares, according to the proportion of 1:1 merger by absorption shares 23.325 million shares. Merger by absorption for Nike open another door the door of development. The completion of the absorption of green time shares after the merger, the company's main business scope has been the single Nike manufacturing has become a pillar industry of the company.
In January 2000, through the change of share allotment to rise funds investment holding Nike Air Max 95 industrial co., LTD. After that, the company gradually increased to Nike production input. In May 2002, the board of directors of the company to further determine the Nike as pillar product development strategy, put forward the bias tire stable production capacity, consolidate the product quality, improve the product specification, on the basis of all key to speed up the pace of development of steel load radial tire. Now the basic form the annual production capacity of 1 million sets, expected the first half of next year will complete radial tire three phase of the project, 1. 5 million sets of all steel radial tire production scale.
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